With the economic development, people's living standards, improve the level of aesthetics, product packaging has been limited not only in its traditional functions, people for the packaging of color, structure, materials, etc. have become increasingly picky. Packaging of modern goods has not only to consider the level of consumption, but also to pay attention to the choice of packaging colors, the choice of structure, so humane packaging, consumers want to meet to meet people's inner needs.

Packaging color of humanity

Through the color of the performance of the need to strengthen the dissemination of information to meet the emotional needs of consumers, prompting consumers to buy motives. For example, in the tea box on the use of green to achieve a quiet and distant effect. Chocolate box design is purple, most of the purchase of chocolate are female friends, purple on behalf of noble, romantic, the use of purple, just fit the women's psychology.

Packaging structure of human nature

Product packaging functionality is always the first, if the traditional box with a little adjustment, such as the side of the box in the packaging to open a gap, can make the granular, massive or liquid goods poured out to use. Carton structure can be a corresponding diversification, all for the convenience of consumers, according to the different uses of goods to do custom packaging.

In the increasingly fierce market competition today, the relationship between people and commodities should not just a simple relationship between supply and demand, people and goods should be more of an emotional exchange, to do emotional communication, packaging, as the external commodity Expression, user-friendly packaging is the key to consumer recognition, is the future of the new package outlet.